We say "unlimited" a lot. Unlimited funnels. Unlimited dashboards. Unlimited seats. In practice this means the ceilings are set so far above normal usage that you'll never hit them. This policy is where we publish the actual ceilings and explain what reasonable use looks like.
It exists so that one customer's account can't slow the platform down for everyone else, and so we can keep prices low without writing rigid caps into every plan.
This policy forms part of the Agreement between you and Nerchr. It sits alongside our Terms of Service, Privacy Policy, Data Processing Agreement, Acceptable Use Policy, and Cookie Policy. If anything in the Terms of Service conflicts with this policy, the Terms of Service take precedence.
A note on terminology: your subscription is the top-level Nerchr plan you pay for. Within your subscription you can create client accounts, which are separate workspaces for each end client or business unit. Most of the limits below apply per client account, so they scale with the number of client accounts your plan includes.
We may update this policy from time to time. The current version will always live at www.nerchr.io/fair-use.
If you're running a normal lead generation business, paid media campaigns, client funnels, contact management, reporting, none of these limits should ever affect you. The numbers below are designed to be invisible for almost every customer.
We wrote this for the small number of edge cases where usage starts to look more like infrastructure abuse than normal use. Things like running automated scripts that hammer the API, spinning up hundreds of fake funnels for testing, or sharing a single seat across an entire team to dodge per-user pricing.
When something looks off, we'll get in touch and have a conversation. Suspension is a last resort, not a first response.
The following technical ceilings are enforced in the platform. They apply per subscription unless marked as "per client account," in which case the figure applies inside each individual client account workspace.
Starter accounts use Nerchr subdomains only. Contact allowance overage is covered in the pricing section on www.nerchr.io and in the Contacts section below.
If you're getting close to any of these limits in a way that reflects real business growth rather than abuse, get in touch. Raising a ceiling is usually a short conversation.
Your plan includes a monthly contact allowance (250 on Starter, 2,000 on Growth, 7,500 on Professional, 50,000 on Custom). When you go over, contacts keep flowing in and you're charged per-contact overage on your next invoice. No funnels stop accepting submissions. No leads are blocked.
This is covered in full in the pricing section on www.nerchr.io.
Fair use means: real contacts entering your account through funnels, integrations, manual creation, or imports.
Not fair use:
If you need to upload a large historical dataset as a one-off (a CRM migration, for example), get in touch before you do it. We'll usually waive the contact count for genuine migrations rather than have you eat into your monthly allowance.
Plan limits apply (3 on Starter, 10 on Growth, 25 on Professional, 200 on Custom). Each client account is a separate workspace with its own funnels, contacts, dashboards, and reporting.
Fair use means: one client account per genuine end client or business unit.
Not fair use:
If you regularly need more client accounts than your plan allows, the next tier up is almost always cheaper than the workarounds.
Starter accounts use Nerchr subdomains only. Custom domains are a Growth, Professional, and Custom feature.
Growth and Professional plans include up to 50 custom domains per subscription. Custom plans include up to 200.
Each custom domain consumes infrastructure (SSL certificates, DNS routing, edge caching), so the cap is a real one. If you regularly need more than 50, that's a Custom plan conversation.
Fair use means: one custom domain per client funnel environment, plus a few internal or testing domains.
Not fair use:
Starter, Growth, and Professional plans allow up to 500 funnels per client account. Custom plans allow 2,000 per client account.
These ceilings are there to stop runaway scripts, not to constrain real use. A Professional plan with 25 client accounts can hold 12,500 funnels in total, which is deep into "effectively unlimited" territory for any normal agency or in-house team.
Fair use means: publishing as many funnels as your business needs, including drafts, archived versions, manual test variants, and client-specific funnels.
Not fair use:
If your client account has a very large number of unused or duplicate funnels and they're affecting load times or storage, we may ask you to archive or delete the ones you're not using.
Starter, Growth, and Professional plans allow up to 100 dashboards per client account. Custom plans allow 500 per client account. Same principle as funnels: the ceiling is there to catch runaway scripts, not to restrict real reporting.
Fair use means: building reports for your own performance, your clients, your team, and your stakeholders, plus scheduled report deliveries. Exporting dashboard data for internal use or client delivery is fine.
Not fair use:
The platform pulls fresh ad data every 4 hours. There's no benefit to scheduling reports more frequently than that.
Starter, Growth, and Professional plans allow up to 50 users per client account. Custom plans allow up to 200 per client account. We don't charge per seat because we don't want pricing to discourage you from inviting your team or your client's team into the workspace.
Fair use means: one named user per seat. Real people on your team or at your client's organisation, each with their own login.
Not fair use:
If we spot a single seat being used from many different locations or devices, we'll reach out and ask you to give those users their own logins.
Starter, Growth, and Professional plans allow up to 200 custom fields (properties) per client account. Custom plans allow up to 500 per client account. This covers everything you add to the contact record to fit your sales process: pipeline stages, lead sources, qualification scores, product interests, and anything else.
Fair use means: modelling your actual sales process. Most businesses use 20 to 50 custom fields.
Not fair use:
The workflow engine is tiered by plan:
Each workflow can run as many times as your contact activity triggers it. The ceiling above is on the number of workflow definitions you can store, not on how many times they execute.
Fair use means: workflows that automate real lead management, notifications, conversion event triggers, and integrations with the rest of your stack.
Not fair use:
We reserve the right to introduce explicit workflow execution limits if a single account starts consuming disproportionate compute. If that ever happens, we'll give notice and a sensible threshold based on your existing usage.
Starter, Growth, and Professional plans allow up to 50 ad platform connections per client account. Custom plans allow up to 200 per client account. This covers Google Ads, Meta, Microsoft Advertising, LinkedIn, TikTok, and any other ad platforms we add later.
Fair use means: connecting the ad accounts your client actually advertises through.
Not fair use:
Every plan allows up to 200 third-party integration accounts per client account. This covers Zapier connections, webhook destinations, and other outbound integrations.
Fair use means: connecting the tools your business actually uses.
Not fair use:
Every plan allows up to 1,000 import jobs per client account (5,000 on Custom). Each contact in a CSV upload still counts toward your monthly contact allowance. The system will warn you on upload.
Fair use means: importing prospect lists, historical contacts, and offline data sources at normal frequency.
Not fair use:
For one-off historical migrations, talk to us before uploading. We'd rather have a five-minute conversation than have you blow through your allowance on day one.
Every plan allows up to 50,000 media images per client account. Funnel images, file uploads from leads, and dashboard assets are all covered.
Fair use means: images and files genuinely used in your funnels, plus file uploads submitted by your leads.
Not fair use:
We don't currently publish a storage size cap (only an image count cap) and reserve the right to introduce one if a single account starts consuming disproportionate storage. If that happens, current customers will get notice and a sensible threshold based on their existing usage.
We rate-limit API and webhook traffic to keep the platform stable. Current thresholds are set at levels that cover normal agency, in-house, and freelancer automation comfortably. Rate limit specifics are available on request from support@nerchr.io and will be published in our API documentation when it goes live.
Zapier integration is subject to Zapier's own task limits on top of ours.
If you expect your integration to push volumes that might approach our limits, get in touch before you build. We'll tell you where the ceilings sit and, where sensible, we'll raise them on a case-by-case basis.
Fair use means: automating contact creation, status updates, and integrations between Nerchr and the rest of your stack.
Not fair use:
If your traffic starts hitting limits regularly, we'll get in touch with suggestions on how to restructure the integration before we throttle.
Conversion events fired to Google Ads, Meta, and any other ad platforms we add later are unmetered. Send as many as your sales process produces.
Fair use means: firing real events tied to real contact activity (status changes, pipeline progressions, custom field updates).
Not fair use:
This also breaches our Acceptable Use Policy and the ad platform's own rules. The platforms will catch on, and they'll suspend the ad account, not us.
Traffic to your hosted funnels is unmetered within fair use. Run the paid media you need to run.
Fair use means: normal traffic volumes driven by paid ads, organic sources, email, SMS, and direct links.
Not fair use:
In the rare event that a single funnel experiences traffic volumes that affect platform stability for other customers, we'll get in touch to discuss options. This almost never needs to happen.
Every plan offers a 30-day free trial with the full contact allowance and no overage billing. We deliberately gave trials more headroom than most platforms because we want you to push real volume through the system during evaluation.
If you hit your allowance during the trial, contacts keep flowing in without overage charges. We'll prompt you to convert to a paid plan so billing kicks in for the next period, rather than blocking leads or silently charging you.
Fair use means: one trial per business, used to evaluate Nerchr properly.
Not fair use:
If you need more time on a trial because of a legitimate evaluation reason (extended procurement, summer holidays, technical migration), email us. We'll usually extend it.
Support is included on every plan. Onboarding is included on Growth and above. Custom plans get a dedicated account manager.
Fair use means: asking for help with the product, raising bugs, requesting onboarding support, and using us as a sounding board on funnel and reporting setup.
Not fair use:
If you want hands-on agency-style help, our sister company Adbetter handles that work and we can refer you.
The same thing every time: we get in touch, explain what we're seeing, and try to find a sensible way forward.
That usually looks like:
We expect to almost never need to go past step 2 with customers acting in good faith.
In rare cases where usage poses an immediate risk to the platform or to other customers (a runaway script flooding the API, for example), we may throttle the relevant feature without notice and contact you straight after.
Persistent or material breach of this Fair Use Policy is treated as a breach of our Terms of Service and may result in suspension or termination of your subscription in line with Section 15 of the Terms.
If you're not sure whether something falls within fair use, just ask. Drop us a line at support@nerchr.io before you start, and we'll give you a straight answer. Almost everything is fine, and the few things that aren't usually have a sensible workaround.
This Fair Use Policy is effective as of 16 April 2026.
